Social Media and Social Networking Tip#1 Cross-Pollinating Social Media Links

I apologize for my lapse in posting – I guess I broke the cardinal rule of blogging - DO NOT FALL OFF THE MAP!

To make up for it I am going to share some of my experience with Social Media and Social Networking in the Credit Union realm.

So here goes…

Do you remember those General Science lectures back in school when Professor Imgonnayawn started talking about how Bees played an integral part of the pollination process?

We’re you paying attention? (<—ruler slapping the chalkboard)

OK, the simplified version of this lecture in case you were snoozing in the back of the class was that Bees actually helped flowers to reproduce seeds by leaving pollen grains from the anther of one flower to the stigma of another flower.

You could say that the Nectar Crazy Bee practiced bad hygiene by forgetting to wipe his feet as he moved from flower to flower in search of the sweet stuff – BUT, like a good Barry White song, he helped the flowers to propagate the earth.

NOW

I am going to tell you that in order for your hard work with your social media and social networking efforts to “sprout seeds,” is that you are going to have to consciously spend some time practicing good pollination hygiene.

Take those dreadful brochures, postcard ads, newspaper advertisements and other traditional media and start sprinkling them with your Super Pollen by providing links to your social media and social networking efforts.

Start a special promotion on your Blog site that integrates with a polling mechanism that you setup in every social networking site that has the ability to host this function. You can integrate a poll in Facebook and on your Blog in the sidebar navigation with relative ease. Require visitors to register before voting so you can capture their email addresses and make sure that the polling widget you are using has adequate tracking/logging ability.

With Twitter you can use that 140 character maximum space to point to the main promotion page on your Blog that features a description of your promotion and later as the promotion nears end you can send updates accordingly.

We all know that the wonderful part of using social media and social networking is that we are sometimes unaware that we are actually pollinating the Google Search engine rankings for our sites – what a wonderful side effect eh!

The idea is to cross-pollinate every single social media and social networking effort you maintain with links back to your main promotion. By all means, make sure you have your metrics reporting dialed in – I use Google Analytics and Sitemeter.

Now go on You Crazy Bee and start pollinating something already!

GG

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